Fold7 are thrilled to welcome leading content specialist Christine Beardsell in the newly created role of managing partner of content. Currently managing director of Newcast UK, Christine is charged with building and heading up our content practice, something we’ve seen an increasing demand for from our clients.
Best known for her roles as co-founder of VCCP Content and Digitas’s brand content division ‘The Third Act’, Christine’s experience is testament to why she’s the right person for the pivotal job ahead. Over the past 10 years she’s pioneered a number of industry acclaimed “content first” platforms and experiences for brands including American Express’s award-winning Open Forum and O2’s Guru TV.
“At Fold7, I see the ability to shape the future and to re-invent how brands integrate their advertising and value driven communication into one smart strategic framework. Content must be both ambitious and alluring but also nerdy and data-driven to succeed. Fold7 has the right culture, people and mindset to leap-frog over a cluttered competitive space,” explains Christine.
Our CEO Marc Nohr adds: “Christine is seen as one of the pioneers of branded content in the US and the UK. We are looking forward to welcoming her unique fusion of creative, strategic, media and partnership thinking into the heart of the agency.”
Welcome Christine, and a new ambitious content division that will be taking shape in the coming weeks.