EAT. appoint Fold7 to creative account

We’re delighted to welcome leading fresh food-to-go chain EAT. into the Fold after being appointed to handle its creative account without a pitch.

With the food-to-go market constantly evolving and the competition increasing, Fold7 have been tasked with repositioning the brand; developing and executing a new creative strategy as it embarks on the next phase of its growth.

“We need an agency that can work with us to cut-through an already crowded space,” comments Sarah Doyle, brand director at EAT. “Fold7 stood out because of their approach to creativity, they’re the ideal partner to help us achieve our goals.”

Our managing partner, Harry Sheward, adds: “EAT. is one of the original fresh food chains and remains a well recognised and liked fixture on many of our high streets. But with so many more players entering the market, EAT. needs a 21st Century approach to ensure that it isn’t seen to be standing still and its offer of fresh food that’s made from scratch, continues to stand out from the competition.”

The work will cover all consumer touch-points including in-store and outdoor activity. You can read more on the story on Campaign.