Our Carlsberg billboard, ‘Probably the Best Poster in the World’, was crowned outdoor campaign of the year at The Grocer Marketing, Advertising & PR Awards 2015 – a prestigious annual celebration of outstanding campaigns and agencies in fmcg marketing. A total of 187 entries where whittled down to 23 category winners, so you can imagine how chuffed we were to have edged out the likes of Mr Kipling and Walkers to pick up gold.
Having already been awarded several top gongs and mentions for creating the world’s first beer-dispensing poster, including a Cannes Lion, a Clio and a shortlisting for a Campaign Big Award and shots Award, it’s certainly proving itself to be the gift that just keeps on giving. Big thanks to all the judges and The Grocer team for recognising our work as one of this year’s stand-out creative campaigns – we’re working hard at making sure there’s plenty more of where that came from.
Check out the full list of winners and finalists.