Our winning streak continues as Magners becomes the latest brand to appoint us as their creative agency following talks with a number of shops.
Having revived the cider category in the 2000s; pioneering the over ice serve and increasing cider sales in the UK by making the drink fashionable, the Irish cider brand has called upon Fold7 to execute and develop a new creative strategy that will help it stand out in what’s become an increasingly competitive market.
The opportunity will see us take Magners to the next phase of its development. “Magners is steeped in history and is the original game-changing brand within this category. Our ambition is to create a real step-change for the brand,” explains our CEO, Marc Nohr.
“We need an agency that can demonstrate first class strategic thinking and game changing creative ideas to breathe new live into Magners,” comments Andy Cross, brand director at Magners. We have been really impressed with how Fold7 have embraced the challenge as they prove to be the ideal partner to help us achieve our future ambitions for Magners.”
Keep an eye out for the work, which will extend across above-the-line, print and outdoor campaigns, as well as sponsorship opportunities kicking off later this month. You can read more on the hire on Campaign.