Following our recent appointment by Somersby Cider a couple of weeks ago, we’re pleased to report that we have also been appointed to the UK product launch of Upbeat, a new high protein drink from dairy giants, Volac. The first fresh high protein dairy drink to the UK market, Upbeat is low in fat, made with real fruit, and will provide consumers with an easy source of protein and sustenance on the go. Aimed at active adults, the new drink will launch in May with a mix of above and below the line activation, including outdoor and print advertising, widespread sampling, PR and digital support. We’ll be able to reveal more about the campaign when Upbeat launches, and you can read The Drum’s coverage of the news by heading here.