Mads Carlsberg TV ad

It’s been a busy couple of weeks here at the Fold as we prepare for the launch of our new major campaign for Carlsberg. Straight to you from the home of hygge, Copenhagen, here’s a little teaser of the work and some behind the scenes action to whet your appetite.

The happiest nation in the world brews the best beer in the world. Coincidence? Probably.

Our Danish Philosopher Mads Mikkelsen fine tunes his wisdom to share with the UK in what will be the biggest re-launch in the brand’s history come April. 

The new work will see Carlsberg reclaim its heritage, establishing its Danish provenance through the introduction of “The Danish Way.” Comprised of a full ATL campaign, new packaging, social content, a fresh website and more, we promise it’ll be worth waiting for.

Carlsberg Mads tv ad