We’re delighted to announce that money.co.uk has hired Fold7 as its creative agency following a competitive pitch. The task ahead will see us handle brand strategy, creative, and content strategy, positioning money.co.uk as a challenger brand and a trusted alternative in the sector.
Founded in 2008 by entrepreneur Chris Morling, the company is independently owned and was ranked the UK’s second-fastest growing business in 2015 by the Sunday Times. The brand’s mission is to provide people with the expert knowledge they need to make smart financial decisions and choose the right deals for them.
Marc Nohr our CEO comments: “We are drawn towards entrepreneurial fast growth businesses. And we have our fair share of credentials in the comparison space – so we feel equipped to provide the brand with a voice and distinctive point of view on the world. money.co.uk are an ambitious organisation with a clear sense of how they want to win.”
With the comparison sites category being a crowded one – dominated by the likes of Compare the Market, Moneysupermarket, Gocompare.com and Confused.com – we’re on a mission to switch things up, watch this space.