We’ve teamed up with The Big Issue Foundation to create a Christmas video, thanking supporters of the charity and encouraging donations this festive season.
With input from the Foundation and Big Issue vendors themselves, we rewrote ‘The 12 Days of Christmas’ – highlighting all the great ways the charity helps its vendors turn a livelihood into a life. From setting up bank accounts, to providing shelter from the cold, as well as the smaller yet equally important things like being able to buy food; the video demonstrates the wide range of support the Foundation offers its vendors.
Also joining in on the festive action are Founder of the Big Issue Magazine, John Bird, CEO Stephen Robertson, and avid supporter of the charity, actor Christopher Timothy. In addition to the Christmas video, an online eCard including vendors’ personal stories will also be sent out to supporters of the charity.
Stephen, CEO, of The Big Issue Foundation said: “The team at Fold7 have done an amazing job with this film and Christmas greeting! We’re delighted to have such an upbeat Christmas message to send out to our supporters that highlights the energy and positivity of our sellers on the streets.”
Fold7 creatives, Jonny and Suzy added: “It was great to meet and work with each of the vendors, and we were humbled by their enthusiasm. Spending time with them made us realise just how important the Foundation is and really highlighted the great work that they continue to do, which we are proud to support.”
Watch the video below and help us to share the great message this Christmas! All donations to The Big Issue Foundation can be made here.