Tube travellers may have been noticing a red invasion in the London Underground, thanks to our first ads for protein drink client, Upbeat. After winning the account to launch the brand in March, over 200 ads appeared across the network on Monday, with inclusions in major London newspapers including the Evening Standard, Metro, City AM, and a cover wrap in TimeOut.
The campaign will be activated across print, online, mobile, tablet, and outdoor, with a particular focus on sites in and around the London Underground, and close to the stores of lead retailer, Waitrose. A Spotify campaign and a partnership with Absolute Radio will also be rolled out in the coming weeks.
To tie in with the launch, there are also a number of sampling sessions taking place close to the business districts of Canary Wharf and Liverpool Street. If you happen to be passing one, grab a bottle and let the Upbeat team know what you think of it by firing them 140 characters on Twitter.