As UK shoppers braced themselves for a frenzy-filled November 27th – parcel delivery service Doddle had something different in mind to rattle the Black Friday set up.
Offering the perfect panacea this November 27th our campaign for Doddle, following our appointment as its creative agency, was brought to life in film– juxtaposing the mass hysteria of Black Friday with the serenity of Doddle store environments.
Having established itself as the easy way to send and receive parcels with its simple “click and collect” model, Black Friday offers the perfect moment for Doddle to communicate their story. “We wanted to create some content that brought to life the reasons why online shoppers are choosing Doddle,” explains Paddy Earnshaw, chief customer officer at Doddle.
“We show how truly hideous Black Friday can be when you brave going in store to seek out those bargains versus the calmness and serenity that ensues when you get your bargains delivered to a Doddle store and collect them with ease and convenience,” adds our executive creative director, Ryan Newey.
As Doddle continues to experience spectacular growth, opening 44 stores and acquiring 90,000 members in just over a year, the online video campaign serves to shake up the parcel industry and drive a boost in membership numbers.
You can take a peek at the video below and read more on the work in Campaign.