Here at Fold7 we’re excited to reveal launch of our new campaign for Audible starring British actors Juliet Stevenson CBE (Truly Madly Deeply, Bend it Like Beckham, One of Us) and Eddie Marsan (Ray Donovan, Jonathan Strange and Mr Norell, Happy Go Lucky).
Entitled “Feel Every word”, the campaign aims to convey the notion that the intimacy of one-on-one storytelling has a unique, compelling power to draw the listener in. Shot before dark and atmospheric backdrops, both actors harness the thespian richness of their voices to appeal to the viewer. They ask hypnotically: “What’s more powerful than a voice in your ear?” and go on to commend the power of spoken word.
In the 30-second spot starring Juliet Stevenson, the Olivier award-winning actress beckons the viewer closer to her and as the camera zooms in, she compellingly demonstrates how “a voice can make you imagine almost anything”. Similar in tone, the ad featuring two-time BIFA award-winning actor Eddie Marsan sees him speak in a hushed, intimate way reminiscent of audio storytelling. He reminds the viewer of the undeniable power of audio and how it brings your imagination to life. “A voice can conjure almost anything… From a diamond the size of an iceberg… to an elephant living in a tin can”. Both spots end with the strapline: “Feel every word”.
“These films demonstrate both the highly intimate, visceral nature of the Audible experience and the power of the voice in charging our imagination and making us feel every word,” comments Simon Learman, our Exec Creative Director. The TV and radio activity is supported by VOD, online video, sponsorship idents, digital and digital OOH. The campaign also includes teaser radio ads for Audible books written and narrated by Amy Schumer and Alan Partridge. Have a watch below and prepare to let your imagination transport you to another world.