The Carlsberg ‘Newsroom’ have been at it again, delivering what turned out to be a very ‘Hoppy Easter’ for beer and chocolate fans alike. Taking place at Brick Lane’s Old Truman Brewery yesterday, our biggest stunt to date (and tastiest) redefined the chocolate bar in punbelievable fashion. #IfCarlsbergdid chocolate bars, they would be fully functioning bars made entirely from chocolate… So, we created just that.
Brought to life with half a tonne of chocolate, passers-by experienced our pop-up replicating a traditional bar complete with a dartboard, bar stools and a TV showcasing one of England’s greatest World Cup moments – all made out of chocolate. Undeniably, the icing on the cake was the chance to indulge in a free half-pint of Carlsberg in an engraved milk chocolate glass. A chocolate bar of dreams enough to give Willy Wonka a run for his money.
Watch the chocolate bar in action below below.