“If Carlsberg did Fruit Machines” hits online platforms today – the latest instalment in an incredible run over the past 12 months featuring a custom built chocolate bar and a nationwide Euro 2016 campaign.  

To continue to bring the brand to life and to connect with their drinkers, we placed a custom-built fruit machine in a pub in Carlsberg UK’s hometown of Northampton.

In true Carlsberg style, users who interacted with our machine were treated to an extraordinary experience – with the symbols displayed on the screen brought to life in the most realistic way possible.

Watch the Fruit Machine action below to see how regular pub-goers had to juggle their Carlsberg pints with dozens of lemons, England football shirts and even diamond rings.