Magners sponsors BBQ Champ

BBQ season appears to be in full swing this summer, alongside a few sporadic spells of 30-degree-plus temperatures, ITV’s newest entertainment show, BBQ Champ, has certainly got the nation excited for a good old barbie. Starring Man v. Food extreme eater Adam Richman and chef Mark Blatchford as judges, the five-part series documents the hunt to find Britain’s best amateur BBQ chef with a number of fiery challenges.

If you managed to feast your eyes on the launch episode last Friday, you may have also caught our bespoke idents developed for Magners cider, sponsors of the show. In the bumpers, the all-too-familiar BBQ situations and time-filling social conventions of ‘Hello, pleased to meet you…’, and ‘Lovely day for it’ are bypassed and instead, everyone ‘cuts to the taste’. What could be better than shortcutting the small talk so everyone can enjoy a refreshing glass of Magners quicker!

Take a look at some of the work below!