Here’s our new TV ad for Rightmove, which first aired during Channel 4’s Great British Bake Off on Christmas Day.
The campaign is our first work for the brand and debuts a new creative strategy designed to inspire people to make a fresh start in a home that works for them as life moves on.
We follow Graham as he walks up the stairs in his home time and again. From delivering his wife a romantic breakfast in bed to packing up the Christmas decorations, we get a glimpse of the stories within his family home, until the moment he realises it’s time for them to make a fresh start. We then see a growing family begin their own journey in the home.