(AKA Christine Beardsell) Content Partner
Christine is Fold7’s Managing Partner of Content. Armed with a unique fusion of creative, strategic, media and partnership expertise, she is the driving force behind our content division.
Best known for her roles as co-founder of VCCP Content and Digitas’s brand content division ‘The Third Act’, she joins Fold7 from Newcast UK where she was Managing Director. Over the past 10 years she’s pioneered a number of industry acclaimed content-first platforms and experiences for brands including American Express’s award-winning Open Forum and O2’s Guru TV. Christine is a strong advocate for content being ambitious and alluring, backed up with a nerdy and data-driven approach to ensure success.
Born and raised in New York, she still holds the record for the fastest mile swim in an upstate New York high school. Two of her greatest pastimes include collecting American folk art and outsider art.
Christine’s tireless ambition is to solve problems with content and believes every brand has the potential to create value in people’s lives.
DANISH WAY: Christine has been bottling Danish air, taking fresh gulps every morning.