Tasked with increasing its membership, we developed a campaign that would give people a compelling reason to try Audible content and add audiobooks into their wider entertainment repertoire.
INTO THE FOLD
In a series of stunning noir-style animations we see headphones blend and transform before viewer’s eyes into new forms, highlighting Audible’s key genres: Horror, Crime, Comedy and Science Fiction. Rooted in the belief that every great story deserves a great storyteller, the animations are voiced by carefully selected artists Josie Lawrence and Steven Berkoff. Our approach inspires both seasoned and first-time customers to join Audible on a literary journey and discover the unique power of storytelling like never before.
The campaign runs across All 4, Sky Go, ITV, 5 Demand, and on radio channels Classic FM, Magic and Heart. Results to follow!