Feel Every Word

THE SCENE

On a mission to convince new audiences to try its product, Audible wanted to clearly demonstrate why people should fit it into their everyday lives.

INTO THE FOLD

Our solution conveyed the notion that the intimacy of one-on-one storytelling has a unique, compelling power to draw the listener in – driving new membership sign ups. Starring British actors Juliet Stevenson and Eddie Marsan, we developed two TV ads, which see both actors harness the thespian richness of their voices to appeal to the viewer. Shot before dark and atmospheric backdrops, they ask hypnotically: “What’s more powerful than a voice in your ear?” and go on to commend the power of spoken word. The films demonstrate both the highly intimate, visceral nature of the Audible experience and the power of the voice in charging our imagination and making us feel every word.

THE IMPACT

The TV and radio activity is supported by VOD, online video, sponsorship idents, digital and digital OOH. The campaign also includes teaser radio ads for Audible books written and narrated by Amy Schumer and Alan Partridge. Full results to follow.

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Transformation

THE SCENE

Tasked with increasing its membership, we developed a campaign that would give people a compelling reason to try Audible content and add audiobooks into their wider entertainment repertoire.

INTO THE FOLD

In a series of stunning noir-style animations we see headphones blend and transform before viewer’s eyes into new forms, highlighting Audible’s key genres: Horror, Crime, Comedy and Science Fiction. Rooted in the belief that every great story deserves a great storyteller, the animations are voiced by carefully selected artists Josie Lawrence and Steven Berkoff. Our approach inspires both seasoned and first-time customers to join Audible on a literary journey and discover the unique power of storytelling like never before.

THE IMPACT

The campaign runs across All 4, Sky Go, ITV, 5 Demand, and on radio channels Classic FM, Magic and Heart. Results to follow!