Great Britons

THE SCENE

As part of their sponsorship of London 2012, British Airways Great Britons initiative was a competition where creative members of the public could win the opportunity to be mentored by inspirational British celebrities and have their work showcased at the Olympic Games.

INTO THE FOLD

We created an ad featuring inspirational British celebrities who were taking part in the project.

THE IMPACT

The ad was shown online, in global departure lounges and in-flight.