Carlsberg operate in a fiercely competitive sector and wanted to unify their positioning to connect with a global audience. They needed an internationally understandable proposition that translated across all markets.
INTO THE FOLD
For the Carlsberg global brand relaunch around the new line ‘That calls for a Carlsberg’, we feature globally recognised landmark moments in history, give them a twist and place Carlsberg as the reward.
5% uplift in sales post launch (against a backdrop of 12% fall in sales across the category).