EarthMovers

THE SCENE

Cat came to us with the challenge of increasing awareness of their extensive range of fashion footwear, wanting to create a campaign that made people reconsider what they thought they knew of Cat Footwear.

INTO THE FOLD

Our Cat Footwear Earthmovers cinema campaign cites their heritage in earth moving equipment, whilst positioning them as owners of the urban environment. Using cutting-edge photographic technology the ad was shot entirely in-camera featuring parkour athletes.

THE IMPACT

The most successful Spring/Summer season to date. Stockists requested to keep campaign assets in-store. Campaign voted ‘Best in Book’ by Creative Review.