The CoppaFeel! campaign encourages women to regularly touch their boobs in order to detect unusual changes that may signify breast cancer.

In order to increase confidence in self-checking, we decided to focus on the other body part involved– our hands. Without noticing, we use the sensitivity of our touch every day. It tells us whether our avocado is ripe, whether our washing is dry and if our tea is too hot, or just right. We remind people of the power in our hands to feel, fondle, stroke, squeeze and rub. And when it comes to checking our boobs, our touch is an incredible tool we’re all equipped with that could help detect signs of breast cancer earlier and ultimately save our life.

The print was designed in-house and ran on outdoor sites. Stickers were placed on mirrors in popular high-street retailers and gyms, including Sweaty Betty, Ann Summers, Zakti and Lomax gyms and more…