Last year we established Llandofsavingmoneyandgettingtheright dealgogoGoCompare; the town acting as a metaphor for the brand’s mission to find people the best deals on their insurance and household bills.
INTO THE FOLD
This year, we wanted to unite the characters of Llandof and highlight their dedication to customers. So on Christmas Eve the team came together, collectively ‘busting a gut’ to help customers find the right deals. As well as the ‘team’ brand ad, we’ve also created a suite of product commercials, with Glynn the ‘House Whisperer’, Mick and Mike and the town’s Defaqto optician. Alongside the TV ads we developed a series of idents to support a sponsorship deal with All Star Family Fortunes.
This new work will build on the fantastic results we’ve seen from 2014:
– Gocompare.com brand recall is now higher than Compare the Market for the first time since the introduction of the meerkats (Adwatch 2014)
– More than 20% shift in brand consideration (Jun-Dec 2014)
– Double digit growth in brand warmth