Go Go Power. Money-saving heroes

THE SCENE

Last year we established Llandofsavingmoneyandgettingtheright dealgogoGoCompare; the town acting as a metaphor for the brand’s mission to find people the best deals on their insurance and household bills.

INTO THE FOLD

This year, we wanted to unite the characters of Llandof and highlight their dedication to customers. So on Christmas Eve the team came together, collectively ‘busting a gut’ to help customers find the right deals. As well as the ‘team’ brand ad, we’ve also created a suite of product commercials, with Glynn the ‘House Whisperer’, Mick and Mike and the town’s Defaqto optician. Alongside the TV ads we developed a series of idents to support a sponsorship deal with All Star Family Fortunes.

THE IMPACT

This new work will build on the fantastic results we’ve seen from 2014:
– Gocompare.com brand recall is now higher than Compare the Market for the first time since the introduction of the meerkats (Adwatch 2014)
– More than 20% shift in brand consideration (Jun-Dec 2014)
– Double digit growth in brand warmth

quote By introducing new characters, we can demonstrate services... target multiple demographics and give a better idea of our overall offering" Source: Kevin Hughes, Chief Marketing Officer, Gocompare.com
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The Land of Saving Money

THE SCENE

Gocompare.com had risen to prominence with their infamous advertising, and front man Gio Compario. Whilst one of the most recognised brand characters out there, the business recognised it was time for a new approach.

INTO THE FOLD

We developed a new strategy that demonstrates the breadth of services and commitment of Gocompare.com to work harder for consumers than any other comparison site. The new campaign uses a metaphor for the brand in the shape of a town nestled in the Welsh countryside called Llandofsavingmoneyandgettingtheright dealgogoGoCompare.

THE IMPACT

Gocompare.com have already seen positive uplifts in sales and key brand metrics, such as trust and spontaneous awareness.

Featured in Marketing Magazine’s ‘Adwatch’ as one of the most recalled brands of 2014, outperforming Compare the Market.