Latest campaign for Gumtree encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like to sell in their very own community.

The fully integrated campaign plays up Gumtree’s greatest strength: that it is local, and that you have more in common with your neighbours than you think – so you are more likely to find things that you want from people near you.

DOOH, Radio, Digital and Social will follow the launch of the TV.