Latest campaign encourages people to shop locally by focusing on the similarities between people in their local areas.

The fully integrated campaign plays up Gumtree’s greatest strength: that it is local, and that you have more in common with your neighbours than you think – so you are more likely to find things that you want from people near you. The brand enables you to find things you need or would like to sell in your own community.

Creative also runs across DOOH, Radio, Digital and Social channels.