For over 10 years we have worked closely with Ministry across all touch points of the brand, club venue and music label. In the early 2000’s they had a range of iconic products but were losing their grip on ‘cool’ and needed a way of connecting with the older, post-clubber profile.
INTO THE FOLD
We helped develop The Ministry of Sound Anthems, moving them away from the conventions of the sector to a crafted, brand-led approach using iconic visuals and placing the logo at its heart.
An iconic series of ads that set the benchmark in music TV advertising.