Anthems Series

THE SCENE

For over 10 years we have worked closely with Ministry across all touch points of the brand, club venue and music label. In the early 2000’s they had a range of iconic products but were losing their grip on ‘cool’ and needed a way of connecting with the older, post-clubber profile.

INTO THE FOLD

We helped develop The Ministry of Sound Anthems, moving them away from the conventions of the sector to a crafted, brand-led approach using iconic visuals and placing the logo at its heart.

THE IMPACT

An iconic series of ads that set the benchmark in music TV advertising.

"A long-running series that set the benchmark in music TV ads"

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Headphones TV ad

THE SCENE

Always passionate about their music and the consumer experience, Ministry decided to launch a range of bespoke headphones – the first piece of kit they have built from the ground up.

INTO THE FOLD

To create an ad that did justice to the build quality of the Ministry of Sound headphones, we recreated the component parts in 3D, showing all the elements coming together to make the whole.

THE IMPACT

Ad created in-house by our film and content team.