When Nike was going to launch a new range of swimwear, they asked us to consider how they could take on their major competitor, Speedo.
INTO THE FOLD
We focused on the product truth that the material used to construct the garments had minimal drag, and created a campaign based around the line ‘zero resistance’ featuring Olympic and Commonwealth swimmers. The campaign ran in all European flagship stores, press, outdoor and online.
Sales for new Nike Swim range up 21% on previous lines. Campaign elements so successful they were translated to the garments for the following season.