Nike Swim

THE SCENE

When Nike was going to launch a new range of swimwear, they asked us to consider how they could take on their major competitor, Speedo.

INTO THE FOLD

We focused on the product truth that the material used to construct the garments had minimal drag, and created a campaign based around the line ‘zero resistance’ featuring Olympic and Commonwealth swimmers. The campaign ran in all European flagship stores, press, outdoor and online.

THE IMPACT

Sales for new Nike Swim range up 21% on previous lines. Campaign elements so successful they were translated to the garments for the following season.

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Nike ACG

THE SCENE

Nike is synonymous with sporting performance and cutting edge technical design, but the Nike ACG range had failed to resonate with their demanding, active consumer.

INTO THE FOLD

To demonstrate the science within, we developed creative that allowed consumers to see the technology inside ACG products. Focusing the campaign around the idea of “Stability Within” we used x-ray technology to bring the inside, out.

THE IMPACT

The Nike ACG retail campaign was rolled out across flagship European stores and extended into press. Previous ACG sales figures were smashed.

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Nike Pro

THE SCENE

We created a campaign for the Nike Pro range of high performance apparel which sits under the line ‘Engineered to perform’.

INTO THE FOLD

Focusing on the technical abilities of the garments in aiding performance, we created a campaign around the line ‘An athlete’s secret weapon’ and featured Nike sponsored professional sportsmen and women.

THE IMPACT

Campaign rolled out across 48 super-sites around the world including Amsterdam, Istanbul, Prague and Moscow.

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Nike Sale

THE SCENE

We were asked to create a Nike Sale retail campaign for flagship store Nike Town in London.

INTO THE FOLD

We took the concept of ‘reductions’ and how this could be represented visually whilst keeping the product centre stage. The result was a campaign that succinctly got the message across without compromising Nike’s dedication to product performance.

THE IMPACT

The result was a campaign that succinctly got the message across without compromising Nike’s dedication to product performance.