Star Wars

THE SCENE

Orange had negotiated a partnership with Lucas Film to promote the latest in the Star Wars Trilogy and connect Orange with fans of the film.

INTO THE FOLD

With such a powerful property, we focused on leveraging the Star Wars brand with an Orange twist. Working closely with Lucas Film, we created a campaign that brought the two brands together and ran across outdoor, press, retail and DM.  We produced bespoke merchandise inc. collectible cargo boxes and Star Wars figures as well as unique on-phone content.

THE IMPACT

Orange’s most successful brand partnership. Phones sold out, packs became collectors items and POS was traded online by consumers who truly embraced the campaign.

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Students

THE SCENE

Orange were struggling to engage with the youth sector. We were asked to take the brand to a younger audience, targeting students in particular.

INTO THE FOLD

With a strong focus on the social aspect of student life, we developed a brand campaign that positioned Orange as the facilitator of their social lives, around the line ‘Whatever you’re studying get together with Orange’.

THE IMPACT

15% uplift in handset sales to 16-24 year olds. Campaign images requested by students for use on campus.

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Music tie-up

THE SCENE

Orange wanted to align the brand with music by creating spaces at key events where customers could relax, recharge, download music and get the latest info on bands.

INTO THE FOLD

With our experience in connecting brands with music, we created an experience at that provided a calming haven for music-loving festival goers, whilst showcasing Orange’s services and positioning them as a connected and youth oriented brand.

THE IMPACT

Full capacity for all weekends. Feedback indicated a measurable increase in brand sentiment as a result.

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Character animations

THE SCENE

Orange like to communicate technical product benefits in charming, human ways that connect with consumers.

INTO THE FOLD

We create animated films that live online and in-store to promote new product and service launches e.g. Orange App Store, HD Voice, 4G, Travel Services and Mobile Broadband. We design and animate unique characters exclusively for Orange to tell the consumer story behind these new products.