Orange had negotiated a partnership with Lucas Film to promote the latest in the Star Wars Trilogy and connect Orange with fans of the film.
INTO THE FOLD
With such a powerful property, we focused on leveraging the Star Wars brand with an Orange twist. Working closely with Lucas Film, we created a campaign that brought the two brands together and ran across outdoor, press, retail and DM. We produced bespoke merchandise inc. collectible cargo boxes and Star Wars figures as well as unique on-phone content.
Orange’s most successful brand partnership. Phones sold out, packs became collectors items and POS was traded online by consumers who truly embraced the campaign.