Re-brand & launch

THE SCENE

In the hugely competitive luxury travel market, Scott Dunn were suffering from low brand awareness and had no differentiation from the competition, but they had big ambitions to achieve an additional £15m a year in bookings.

INTO THE FOLD

Using insight from competitor analysis, we built a bold Scott Dunn brand proposition focused around the line ‘Anything else is just a holiday’ – developing a logo, brand identity, brand guidelines and a 360° marketing plan.

THE IMPACT

43% uplift in DM response rate since launch and 46% uplift in quoted enquiries.