For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
INTO THE FOLD
‘The Somersby Store’ parodies the excitement and anticipation around the launch of the latest tech gadgets, humorously playing on the vernacular that surrounds digital technology whilst keeping Somersby front and centre.
The campaign launched on primetime TV during an England football match. To date, The Somersby Store has attracted over 1.5million views on YouTube, and kickstarted conversations about Somersby in the UK and further afield.