Brand creation

THE SCENE

From humble beginnings we created the brand name and quirky personality of Ted Baker, growing it into a global brand.

INTO THE FOLD

We established a mantra of no advertising from day one, instead lavishing time and attention on an instore strategy that would engage consumers from every touch point, with a twist and a sense of humour.

THE IMPACT

We created a brand in true partnership. From start-up to FTSE SmallCap company, Ted is now an iconic UK fashion brand with a global footprint.