In perhaps the toughest category we’ve ever had the pleasure of sitting in, we can reveal that our Fan Academy ad for Carlsberg has been shortlisted for ‘Best TV Sport Commercial’ at this year’s BT Sport Industry Awards. With competition from the Adidas ‘Take The Stage’ campaign, and Channel 4’s ‘Meet The Superhumans’ amongst others, we’re the only non-Olympic/Paralympic ad in the category. The winners will be announced at a star-studded ceremony on May 2nd and we’ll keep our fingers crossed until then.