Photo from left to right: Boyan, Nohr, Dulai, Connolly, Joice, Casher, Gaufman and Newey

 

We’re delighted to announce that independent marketing services collective the Miroma Group has made an investment in Fold7 and Hyperactive. This is the start of an exciting new chapter for Fold7, creating new opportunities for the agency, its people and for clients to prosper in an ever-changing market.

With 350 people in 11 countries, being part of this fast-growing independent communications collective increases our geographical reach and gives us access to diverse and complementary skills.

Led and run by creative entrepreneurs, Miroma offers ideation, creation and distribution services to a diverse range of clients including LVMH, McDonald’s, eBay and L’Oréal. Its companies, whose services include media, PR, data driven content creation, influencer marketing and TV production, all boasted double-digit growth in the last year.

The Fold7 leadership team will remain part owners of the company, continuing to oversee its day-to-day running and development. Our CEO Marc Nohr, will now step up to Fold7 Chairman and become Group CEO, Agencies, Miroma. Marc retains a position on the agency’s leadership team.

We’re also thrilled to announce that Fold7 Managing Partner James Joice is being promoted to Managing Director. The rest of the six-person leadership team, including founder and Chief Creative Officer Ryan Newey and Chief Strategy Officer Yelena Gaufman will all continue in their roles. Hyperactive founder and CEO, Andrew Casher will also remain in post.

Watch this space, we can’t wait to see what the future holds!