2014 was a pivotal year for Fold7, expanding our client portfolio across various sectors from tech, to retail, to fashion. New clients welcomed into the Fold include Pandora, Firetrap, Oddschecker and Samsung, and we also extended our relationships with Reebok and Carlsberg. An 80% conversion rate sees us feature in the AAR’s 2014 new business report, ranking an impressive joint 5th position in their pitch win table. A great result for all of our efforts last year and we’re especially delighted to feature in the report alongside such a high caliber of advertising agencies.
The year ahead also looks very promising; we’re constantly emerging on the top pitchlists and continue our pattern of significant year-on-year growth. Martin Jones, managing partner at the AAR Group gave his forecast for the year ahead in an article for Campaignlive.co.uk: “My feeling is that agencies will become increasingly selective on what they pitch for and the majority will end up pitching less than in previous years – but for reasons of their own making rather than a lack of opportunities.”
Read the full article here.