Giving depth and meaning to Talisker’s brand platform, ‘Made by the Sea.’
The campaign draws on the location where Talisker was founded in 1830 for inspiration and illustrate striking imagery of globetrotting ‘Wild Spirits’ exploring the harbour side of Carbost and the mountains of the Isle of Skye respectively.The term ‘Wild Spirits’ speaks to the brand’s history, the taste and character of the product itself and the attitude of the modern whisky drinker. It also ties in with the spirit of the Talisker Whisky Atlantic Challenge: the world’s toughest rowing race, that needs a particular type of competitor.
The film, print and digital feature a number of these brand advocates, whether that’s rowing across the Atlantic, wild swimming, hiking through the wilderness, or just mixing together in front of a campfire. The eight exceptional brand advocates will feature across both social and above-the-line channels.