One Day Could Be Today

Our latest Rightmove campaign inspires us to act on our dreams!

The UK’s biggest property website encourages viewers not to let life pass them by making their one day, today. The campaign runs across TV and outdoor (including key London sites) and forms part of Rightmove’s ongoing ‘explore the life that could be’ strategic brand message. The 60″ film takes us on one scarecrow’s journey to find her happy in a cosy nearby cottage she’s always longed to call home.

Dave Billing, our ECD, said “Every creative wants to film a fairytale and this has been a professional high for me. It’s the fantasy creative brief from the market leader – and a subject that’s close to the nation’s hearts. It’s no surprise that this film about dreams and wish fulfilment has been a dream brief to work on.”

The audio described version, which received a wonderful response from the visually impaired community, can be listened to here.

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