Welcome Back Pubs

Capturing the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint with friends.

With lockdown restrictions easing and news that pubs in England can safely reopen from 4th July, we moved quickly to finalise and film an integrated campaign within 10 days, ready to mark the cultural moment when pubs can safely reopen their doors having been closed for three months.

In the lead up to the 4th July, social teasers started a daily countdown, with cheeky posts mocking lockdown haircuts and capturing anticipation of the first sip of a draught pint in months, alongside social distancing messages.

Above the fold