An opinion piece that was written by our Head of Planning, David Howard, addressing the next step for brands now that the Olympic party is over, has been published by Contagious Magazine. The article looks at the legacy of Britain hosting the greatest sporting event on the planet, and how some brands have capitalised on it beautifully, whilst others may have missed the mark. To read the article in full, pop your mouse clicker over the link below:

www.contagiousmagazine.com/2012/08/after_the_partys_over.php