News 15.11.18

Marc to head up IPA commercial leadership group

Our CEO, Marc Nohr has been enlisted by the IPA to chair its commercial leadership group, establishing a new agenda as the industry comes under increasing pressure to adapt to the rise of martech giants and management consultancies.

As part of his new growth agenda, Marc will work with leading commercial agency heads to examine how the agency business can transform itself, with a key focus being its relationship with technology.

The findings will shape group meetings, outputs, content and the IPA’s Business Growth Conference in July 2019.

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