News 12.08.14

New client – Oddschecker

We’re excited to announce that the betting odds comparison site Oddschecker, owned by BSkyB Group, have appointed us to their advertising account. Oddschecker’s proposition allows punters to compare prices, offers and promotions from all the leading bookmakers, and place bets with them directly from one app. As an extension of this, we’ve been briefed to develop a distinctive TV-led campaign that will drive brand awareness and show consumers that Oddschecker is on the bettor’s side.

Andy Lulham, Head of Marketing at Oddchecker said: “I genuinely believe that there is no reason why every punter would not use Oddschecker when they bet. But it’s no secret that our awareness levels are low, and we need to start changing that. Fold7 have already demonstrated that they are the right agency to help us do that.” Our Managing Partner, Harry Sheward, adds: “In what is a very heavily advertised sector, Oddschecker offers a really simple and straightforward comparison solution.”

The campaign, which is set to launch this September, will feature across TV, digital and on video-on-demand, as well as on Oddchecker’s own social and customer marketing channels – so keep your eyes peeled for our new work.