Thoughts 04.09.15

A taste of the advertising world

For the past 8 weeks history graduate, Floriana Dezou, has been interning at Fold7, getting her first hands-on experience in adland. Here she documents her journey and everything she’s loved and learned along the way.

First impressions
From the moment I first walked in the doors of Fold7 I knew it was no ordinary place. Giving this away was the effortlessly cool office itself. Boasting an open plan layout, a Mary Poppins-inspired hanging art installation, ‘dry jacuzzi’ seating areas and even a ping pong room to top it all off; it was a breath of fresh air to the rows of dust-coated books I had become familiar with during my final year at uni spent in the library.

Getting stuck in
Shortly after taking my seat nestled between managing partner Harry and the client services team, I was given a tour and introduced to all the lovely folk of the agency. I soon realised that one of the great things about being at an independent company with a flat structure, is that everyone is encouraged to get involved and collaborate on all projects. Within the first week I found myself invited to sit in on various meetings from briefings, to pitch rehearsals, which included everyone from the creative teams, to TV producers, right through to the CEO.

Day-to-day I closely supported Natalie and Gemma, who take care of the agency’s new business, marketing and PR. Being involved in the award entries process meant – without bragging – I was one of the first to see Fold7’s Cannes Lion awarded for their Carlsberg beer poster in all its glory! Spending time with Nicola, one of the planners, exposed me to the strategic thinking behind some of Fold7’s campaigns and I even got to pen my own creative brief. Channeling my inner creative, I jumped at the chance to respond to a brief working alongside junior creative, Imogen, and was asked to be a runner on my first ever photography shoot with one of the agency’s newest food clients.

Out and about
During my time at the Fold I was always encouraged to immerse myself in the advertising and creative worlds outside of the agency walls. So I took a trip to a ‘Retail Snapshot’ event at the Internet Advertising Bureau, which they kindly funded, exploring how the retail sector can be innovative with digital. Speakers varied from Google to Twitter and the presentations opened my eyes to the ways in which programmatic data can be used for predictive personalised marketing.

After discovering Google Campus was a short walk away, I attended an event held by dd:London on the topic of content strategy. Those that took to the stage were from both editorial and marketing backgrounds and they shed light on how creative content can help drive a business – something I’m now keen to explore more! Getting out and about naturally also meant joining in on all the Fold7 festivities and there were many. From the rooftop summer party held at the chic Ace hotel, to the highly regarded agency ping pong tournament; complete with team entrance music and winners medals, to the memorable Friday drinks. With all the work certainly comes all the play.

A taste of the advertising world

Final thoughts
Looking back on my last day, I’m sad to be saying goodbye, to a wonderful and eclectic bunch of people who really made this an inspiring two months. Spending time working alongside and learning from some of the most talented people in the industry has been an invaluable life experience and above all, Fold7 has taught me to be ambitious and bold in my next step.

Fancy interning at Fold7? Drop us a line at with your CV and a short cover letter explaining why you’d love to join us.