Thoughts 22.10.12

Brands spot opportunity in helping consumers unplug

Without a doubt, 2012 is home to the ‘always-on generation’. Through our phones, tablets, and computers, we can remain connected to everything that is going on at the punch of a few buttons. Brands definitely have a sense of ownership over the online state, but how can they take ownership of the need to switch off? This was the question put to a few agencies by Ad Age, with our Creative Director, Ryan Newey, contributing his thoughts. For an informative read, head to the article at the Ad Age website.

www.adage.com/article/global-news/brands-spot-opportunity-helping-consumers-unplug/