Thoughts 05.11.13

Forward 50: Trends for 2014

If you’ve happened upon a copy of the November edition of Marketing Magazine, you may have already come across the main feature of the issue which looks at the predicted trends driving the future of marketing and advertising in 2014. With a predictably strong focus on social media and new technologies, it suggests an analogue revival, a shift to brands providing a stronger service, and the increase of single-person households as key trends for next year. Our Planning Chief, David Howard, also provided some of his thoughts towards the article on the subject of online privacy, and consumer’s attitudes to brands with an ethical outlook. If you don’t have a physical copy of your own, you can check out the 50 predicted trends at the Forward 50 microsite.