Thoughts 02.11.14

Online video: Why content matters

Done well, video can be a powerful tool to help brands connect with consumers, you only have to look at the facts to see its true value: 

– 1/3 of all online activity is spent watching video. (Insivia)

– People are 64% more likely to buy a product or service online after watching a video. (Comscore)

– Video increases people’s understanding of your product or service by 74%. (Mayer and Anderson)

At Fold7 our guiding principal of ambition helps us to create content that audiences care about: we call this content with ambition. From our animated films for Orange; bringing a human touch to their communications, to our behind the scenes spoof coverage from The Somersby Store launch; allowing fans to continue the entertaining TV ad experience online, we have a wide range of knowledge in helping brands to create content that audiences value.

Here’s a short animation we made highlighting some powerful figures around video content, proving how there’s never been a better time for brands to be investing in the medium…

To find out more on our view on the world of content and to see examples of our work, head here.