Thoughts 18.10.12

Rebranding the Euro – Fold7 in The Guardian

We were asked by The Guardian to offer up our opinion on how we would go about rebranding the euro. After throwing out some far-fetched ideas and with only an afternoon to respond, our Head of Planning, David Howard, wrote a considered response which is published in today’s paper, along with the ideas of five other agencies across Europe . Check it out by picking up a copy or by heading over to the article on The Guardian’s website.

www.guardian.co.uk/world/2012/oct/17/rebranding-the-euro