Thoughts 04.08.17

Trends In Content: 05 Twitter’s lonely, voice hacking and reputation vs. revenue

Image source: Daily Dot

TREND: Twitter’s got no new friends

Twitter was on the out. Then the Trump presidential campaign happened and changed everything. He pretty much single-handedly gave Twitter a second-wind and it had the potential to carve out a niche in the social landscape. But those hopes seem to be gone. Its average monthly user base in the second quarter remained unchanged at 328 million from Q1 –Variety. In comparison, Facebook Messenger has 1.2 billion monthly users. What will come of Twitter? Could we see Trump moving solely to Facebook and becoming that annoying friend who won’t stop posting mindless status updates?


TECH: Voice is growing but privacy issues remain

“The number of Americans using a voice assistant device is forecast to increase 129 percent this year to 36 million, with Amazon capturing a 70 percent share of the market” – L2. However, privacy concerns still bubble under the surface of Voice’s rise to capture your home. A recent hack although limited in it’s reached showed how the Alexa mic can be turned on to record all audio. I don’t know if you’d want to hear me discussing Love Island with my housemates but I enjoy the security of doing so in relative privacy.


CONTENT: City AM trades reputation for revenue

If you ran a newspaper, would you give your advertisers direct access to publish on it? Well, that’s what City AM did with City Talk.  “City Talk clients pay £10,000 a month for deals of three, six or 12 months.” – The Drum. Now a year in, no publishers have left but opinion is divided if this radical idea has worked.

City AM’s lack of revenue forced the move as they aimed to disrupt the already severely disrupted newspaper industry. It is clear to see why this would be attractive to advertisers looking to secure paid-for PR coverage with a reputable paper.

However, we are living in a time when the independence, editorial rigour and reputation of newspapers is under scrutiny. As it struggles with generating revenue, City AM is between a rock and a hard place. Who will win? Advertisers or the paper’s independence?