Thoughts 17.11.17

Trends In Content 18: Cruise Ships, Bitmojis, 360 Video and Tax Avoidance

Photo credit: Vimeo

CONTENT: Has the New York Times’ 360 video experiment paid off?

After a year of experimenting with posting 360 videos on a daily basis, the New York Times has some really interesting practical insights for brands wanting to publish this type of video as part of their campaigns.


WATCH: Oxfam’s The Heist

Watch this latest campaign from Oxfam and let us know what you think of it. It’s been the subject of much-heated debate amongst the Content team. Creatively we love it but feel it inaccurately frames the problem of tax avoidance as impacting developing nations, whereas it’s also a big problem in the UK. Amazon paid £15m in Tax on European revenues of £19.5bn (2017), that’s a 0.15% tax rate. Uber paid £411,000 in tax on revenue of £23.3m that’s 1.76% (2016).


TECH: Cruises go digital (finally)

When thinking of your next holiday, taking a cruise is probably not going to feature near the top of your list. Cruises feel dated and for retirees. You’re not wrong, the average age of a cruise ship passenger has come down from 56 in 2002 to 46 in 2015, but there’s still a long way to go. In an effort to attract a younger crowd cruises are outfitting their fleets with the latest in convenience tech. With blanketed Wi-Fi on-board and a wearable on your wrist, you’ll be able to order a drink and have it delivered to any part of the ship, even if you move about. Finally, we’re getting one step closer to our dream of living on BnL’s Axiom ship.


SOCIAL: Bitmoji, is it Snap’s secret weapon against Facebook?

We all know the power Facebook wields in the world of social media and beyond. Snap, the company behind Snapchat, is developing smart digital enhancements to their app in an effort to encourage users to stay and play. The latest? Bitmoji. It’s an avatar that overlays onto 3D surfaces when you create snaps.