Launching Diageo’s new super- premium gin.

This summer, the world’s leading spirits producer opened a new €420,000 distillery in Italy and added a super-premium gin to its portfolio – Villa Ascenti.

To launch the gin in 14 European countries – including the UK, Italy, Germany, Greece, Ireland, Spain, Portugal, Austria, Switzerland and Poland – Fold7 focused on the unique proposition that Villa Ascenti offers both regular and non-regular gin drinkers; a ‘Homegrown Italian Gin’ made from handpicked ingredients, including thyme and Moscato grape for a smoother finish; it is also a spirit for the table, unlike most other gins.

We created a suite of hero static and moving image assets to bring the brand world to life, focusing on its Italian heritage and on those moments around the table when you forget the world beyond.

The creative has launched online with digital banners and will be supported by social later in the year.