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Good Taste with a Twist

Latest Kronenbourg 1664

New 1664 Blanc campaign playfully depicts a world of French luxury and elegance

Our latest international campaign for 1664 Blanc uses playful twists and visual tricks to surprise the viewer whilst also hinting at the uniquely smooth character of the beer and inviting them to taste its citrus twist for themselves. The campaign will run on TV, Social and Print, with the latter reinforcing the beer’s playfully elegant, aspirational lifestyle positioning. Central to the campaign is a collaboration with Facebook, with whom Fold7 worked closely to create interactive and immersive assets.