Our new TV campaign for Audible shows how distracting and overwhelming the content on our phones can be. It builds on the strategy launched in 2018 with “Mindful Moments”, which positioned the brand as a more enriching mobile experience, and addresses people’s desire to stop scrolling and spend their time better.

Matthew Parker, Director of Brand Marketing, Audible: “Our latest campaign continues to remind people that there’s a more enriching alternative to mindless applications, and that their time could be better spent with Audible. We’re delighted with the creative and the way Fold7 have brought our brand positioning to life with such energy.