Our latest work from ‘The Neighbourhood’s Good’ platform, dramatises the experience of finding your next second-hand car right around the corner.

In contrast to the loud, transactional tone of most car marketplace advertising, the character-driven narrative from theperspective of a child, develops the campaign’s authentic representation of communities in the UK and the connections people make in their neighbourhoods. Locality is a key part of the decision-making process when buying and selling a second-hand car, giving Gumtree a place within everyday local lives. Who better to trade with than people just a stone’s throw away?